Nike Launches Smart Shoes With Built-in Bluetooth Smart Sensors

Nike has launched new line of Nike+ shoes with embedded sensors in the soles, which can measure workouts in all sorts of interesting new ways and send the data to a smartphone app. The technology behind these innovative shoes is Bluetooth 4.0. Nike’s new high-tech sneakers are the first shoes with Bluetooth Smart sensors in them.

With Bluetooth Smart sensors in their shoes, everyone from pro athletes to weekend warriors can learn a lot more about their workouts and athletic performances—information like vertical leap, quickness (“hustle”) and how many times they jumped during a game or workout. The information can be sent wirelessly to a Bluetoothhub device (in Nike’s case, an iPhone or iPod Touch) and shared with friends via the Nike+ Training app, online or through social media.

The first three models in the new Nike+ line are the Nike Hyperdunk+  basketball shoe, LunarTR1+ men’s training shoe and Lunar Hyperworkout+ women’s training shoe. Users get a measurement tool that can provide you with information to help you reach your goals, while adding a high-tech element of cool and fun to workouts.

The feedback is so precise that it can tell a basketball player how many times they jumped during a game, the hang time of each jump, and when they were jumping their highest and lowest during a game. Bluetooth Smart devices in the shoes are ultra energy efficient, running on tiny batteries that can last a year or longer.

ABI Research: Wearable Wireless Devices Market Will Grow At A CAGR OF 41% By 2017

USA: The latest report “Body Area Networks for Sports and Healthcare,” from ABI Research forecasts that over the next five years, the market for wearable wireless devices will grow to 169.5 million devices in 2017, up from 20.77 million in 2011, a CAGR of 41%. While the bulk of the device shipments will be in the consumer-oriented sports, fitness, and wellness market, wearable devices will increasingly be adopted across home monitoring and healthcare service applications as well.

The study states that a new wave of wearable devices is coming to market that will help track and share data from a range of activities and conditions. These devices will track the pace of someone’s daily run, recognize a fall that might have injured a senior, report the blood sugar level in a diabetic, and monitor the heart rate of a patient in hospital.

“The breadth of the potential for this market is not just drawing in consumer giants like Nike and Adidas and established healthcare players such as GE Healthcare and Philips, but a wealth of start-ups and specialist players looking to wearable wireless devices to enable a wide range of networked health applications and services,” says Jonathan Collins, principal analyst, navigation, telematics & M2M.

“Remote patient monitoring and on-site professional healthcare use will represent just over 20 percent of the wearable wireless device market by 2017, up from less than half that in 2011. As the devices can be worn and can upload collected data to the network automatically, collected data can not only be more regularly collected but also shared, analyzed, and acted on quicker and more efficiently that existing wired or manpower-laden techniques,” says Collins.

ABI Research’s report, “Body Area Networks for Sports and Healthcare,” examines the potential for devices and applications across a range of sports and healthcare applications, including analysis of a range of embedded technology options including short-range wireless and M2M connectivity.

It is part of ABI Research’s Wireless Connectivity and Wireless Healthcare Research Services.